Yoo Capital acquire's London's historic Saville Theatre with aim of reintroducing live shows


November 3, 2021

The Saville Theatre on London’s Shaftesbury Avenue, once leased by The Beatles’ manager Brian Epstein for shows by acts including Rolling Stones, Chuck Berry, The Who and Jimi Hendrix, is to once again stage live shows having been acquired by Yoo Capital Investment Management.

Yoo is currently involved in the £1.3 billion redevelopment of Olympia London, a 14-acre site that will include a new 4,400-capacity live entertainment venueoperated by AEG Facilities, and a 1,575-seat theatre operated by Trafalgar Entertainment Group.

The former Saville Theatre is currently home to an Odeon Cinema but Yoo said the intention is to invest in the building’s “cultural use”. The venue celebrates its 90th birthday this year having opened its doors as a theatre in October 1931. In the 1960s Epstein leased the theatre and used it to host live performances by acts including the Rolling Stones, Chuck Berry, The Who and Jimi Hendrix. It is also the location where the Beatles recorded Hello Goodbye in 1967.

The Saville operated successfully as a theatre until 1970, when it was converted to an ABC cinema. The listed building is also notable for the 40m frieze designed by sculptor Gilbert Bayes that runs across its frontage and depicts Drama Through the Ages.

Yoo Capital managing partner Lloyd Lee said: “We are excited to acquire one of London’s true hidden gems. The Saville has been a very special home of live theatre and entertainment for 90 years. On behalf of the firm and our investors, we consider ourselves privileged to be able to commit our resources to secure its long-term future. We look forward to working with existing stakeholders, the community, arts groups and the London Borough of Camden on our proposals for investment.”

Article By:  

Access All Areas

Signup to our newsletter...

Get all the latest product, live & industry news directly to your mailbox.


Your have been signed up to our mail list.

Oops! Something went wrong while submitting the form.

By filling out this form, you agree with our privacy policy

Join Entourage Pro, it's simple and free.

Become part of the World’s first Verified Global Crew Network dedicated to – and fiercely passionate about – the live events industry.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.