Almost a third of French music fans say they will attend fewer events going forward after the pandemic, according to the results of live association Prodiss’ latest Live Barometer.
Produced by the Toluna Harris Interactive polling institute, the annual report surveyed 1,010 people aged 15 and over about their concert-going habits.
After two heavily interrupted years due to Covid-19, the results give an opportunity to take stock of the impact of the crisis on event-goers. While 49% of respondents said they will not change their habits, 18% say they would now attend more concerts, whereas the remaining 32% would go to a show less often.
Purchasing power was the overriding concern, with a lack of disposable income given as the main reason by 48%, with the fear of contracting Covid-19 (22%) and a preference for other activities (19%) also cited.
THE SURVEY OF 1,010 FRENCH PEOPLE WAS CONDUCTED ONLINE FROM 14-15 SEPTEMBER 2022
The motivations for going to shows were to hear quality sound (89%), to take their mind off things (88%), to feel emotions and experience something exceptional (87%) , or sharing moments with family or friends (86%). Finally, 58% of live spectators said they would be encouraged to go to the show for interactive experiences or augmented reality.
In addition, 75% of spectators indicate that live events’ commitment to the environment is important to them, with 23% deeming it “very important” and 52% “rather important”. Key areas of concert include good waste management (63%), preservation of the show site (53%), energy savings (47%) and access to less polluting transport (44%).
The survey was conducted online from 14-15 September 2022 and is available in its entirety here. The results were unveiled to coincide with last month’s MaMA Music & Convention Festival.
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