Over the past year, PRG has created a worldwide network 20 of studio environments, including locations owned and operated by PRG Alliance partners. Ideally suited for efficient, scalable production of pre-recorded and live content, each location is equipped with gear and engineering to service its local market.
The studios offer artists, brands and other creators a COVID-19 compliant setting and the resources to bring their visions to life. Beyond their responsiveness to today’s need for safety, they represent the future for digital and hybrid events.
“The studio environment has never played a more significant role, not only for legacy TV and film creators, but in music, corporate events and emerging fields like esports,” said PRG Chairman & CEO, Jere Harris. “Over the past year, we transformed spaces within our facilities – with every expertise and technology at hand – to serve that surge in demand, and we are seeing a very strong response from our customers.”
PRG Virtual Production Studios are located in Hamburg, Los Angeles, and Paris. The PRG Digital Studios can be found all over the globe, including Chicago, Las Vegas, Nashville, New York Metro, Orlando as well as in The EGG in Brussels, London’s Saatchi Gallery, Madrid, Dubai and Buenos Aires and PRG Alliance Partner Studios are in Budapest, Lisbon, Milan, Athens, Sao Paolo, Singapore and Zagreb.
Studios are strategically housed in the immediate vicinity of major facilities, putting both PRG’s inventory and technical expertise within reach, businesses, brands, musicians, filmmakers, and advertising agencies are given the opportunity to realise their projects with maximum security, expertise and cutting-edge technology.
Each studio has its own character, catering to the markets it serves such as music, TV/Film production or corporate event. An expert team is in place to supervise and staff each location, which all offer a variety of solutions for realising productions and online events. PRG Digital Studios provide the perfect studio environment for pre-recorded or live broadcasts of a wide variety of digital event formats.
Select locations within the network are PRG’s Virtual Production Studios, which seamlessly combine the physical and digital worlds. Advanced technology solutions – including extended reality (xR), mixed reality and proprietary Enhanced Environments and Ncam technology — are used to add virtual environments onto real stages. These Virtual Production Studios are equipped to host green screen, standard capture or xR shoots, depending on the needs of production.
From entirely imagined worlds to realistic scenery and backdrops, any environment can be brought into the studio with options for real-time visualisation of virtual elements. As a result, talent can interact with their setting in real time, while producers realise major savings in post-production and travel costs.
Whether a simple livestream, an online product launch, a virtual session, elaborate film, television spot or advertising production, our studios are suitable for almost any digital production. High-quality technology, expert engineering for multi-purpose suites and spacious guest amenities characterise the studios.
“What makes these studios so valuable is their location near the world’s major business and production centres, the range of technologies and people skill sets immediately available and our ability to bring all these technical solutions and workflow expertise elements together in-studio to realise the project vision of our customers,” said PRG President & COO, Stephan Paridaen.
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