LIVE appoints Jon Collins as new CEO as body secures multi-year funding


April 6, 2022

LIVE has appointed hospitality expert Jon Collins as its new Chief Executive.

Collins’ focus will be to build on previous successes, driving progress on key issues ranging from boosting sustainability to creating an improved regulatory environment for the export and growth of the UK’s vibrant £4.5bn live music industry.

He has been appointed following a 25-year career running representative organisations in the hospitality industry, and previously served as Chairman of the Institute of Licensing and the National Licensing Forum.

Formed in response to the COVID-19 pandemic, LIVE has pushed for the advancement of the sector. In just two years, the group has successfully kept live music in the spotlight and secured several high-profile wins, from improving the ability of musicians to tour post-Brexit, to successfully lobbying government for funding and support to deal with the crippling impacts of the pandemic.

LIVE has since secured multi-year funding, guaranteeing its continued support for the sector and allowing the development of a longer-term focus. This comes as the Association of British Orchestras joins LIVE’s 13-strong member list, reflecting the diverse spectrum of businesses, individuals and artists within the live music community.

Collins, LIVE CEO, said: “Like millions across the UK, I am a passionate supporter of live music, from local gigs to stadium shows. I am delighted to take on this role representing an industry that is a powerful economic performer, catalyst for domestic and international tourism, and a source of soft power for the UK across the globe. Our challenge is to ensure government, policymakers, and regulators fully understand the enormous value this industry creates, and that they continue to support our work.”

He succeeds Greg Parmley, who led the body since its formation in 2020 and established LIVE as a thriving organisation representing the entire live music ecosystem.

Parmley said: “It has been a true honour to lead LIVE over the past two years. Despite experiencing some of the most challenging issues our sector has faced in decades, the industry has consistently displayed the vibrancy, energy and resilience which is at the heart of live music. I look forward to remaining close to this work as Jon takes LIVE to the next exciting stage of its journey.”

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