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Korea Concert Market Showing Signs Of Recovery

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May 23, 2022

Concert ticket sales in Korea are rebounding following the lifting of Covid restrictions.

A total of 353 concerts were planned for Q2, up 43.5% from last year’s 246, with ticket sales jumping 267% year-on-year, reports Yonhap.

South Korea eased its coronavirus protocols last month and lifted its ban on clapping and cheering at gigs.

“Because the number of spectators that can be accommodated per show has increased as Covid-19 rules, such as sitting apart and the capacity limit of spectators, have disappeared, many popular concerts were sold out,” says a statement by local online reservation service Interpark.

“PENT-UP DEMAND FROM CONSUMERS SEEMS TO HAVE BEEN UNLEASHED”

The most popular events were K-pop artist’s Sung Si-kyung’s first live concerts in three years, followed by the annual Seoul Jazz Festival. Six of the top 20 best-selling shows were outdoor concerts.

“Pent-up demand from consumers seems to have been unleashed with the resumption of outdoor music festivals as they prefer festivals that make them feel like they are out for picnics to those in closed spaces at a time when the Covid-19 pandemic is not over yet,” adds the service.

Prior to restrictions being lifted, fans were handed plastic clappers to emulate crowd noise at BTS’ Permission To Dance On Stage – Seoul three-night residency in March, which marked the K-pop group’s in-person concert return in their homeland.

Just 15,000 people per night were permitted to attend the 70,000-cap Jamsil Olympic Stadium in Seoul on 10, 12-13 March due to social distancing restrictions. But with the number of Covid cases stabilising, most measures were dropped.

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