K-array has launched a new pro audio brand, Kgear, which aims ‘to bring the latest technologies and top-level performance into a sleek design, easy-approach package, with a special attention to budget-sensitive yet demanding applications’.

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Kgear’s product portfolio is divided into two main areas - high performance and installed sound - and comprises column systems, line-arrays, ceiling and wall mount speakers, subwoofers and amplifiers for applications ranging from large venues and commercial buildings to room-sized, residential environments.
“Over the past two years we took the chance to re-focus ourselves and start dreaming and designing in a different, challenging perspective to draw the very essence of K-array and apply it to create a more accessible product line without sacrificing the quality and performance we have been worldwide known for,” says Alessandro Tatini (co-founder, CEO & president of R&D, K-array)

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Co-founder Massimo Ferratti adds: “Kgear is an idea we’ve been carrying with us for many years now. Being able to invest and dedicate our time and effort to make it come true in such a special moment is the result of a deeper process we have undertaken a long time ago. We’re proud to make this addition to our path and give a new expression to our innovation.”

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“In an unprecedented time for the professional audio industry, value has become the key aspect to look for in the market,” says Lorenzo De Poi, global sales & marketing manager. “Kgear is all about giving exactly what a listener - either consciously or unconsciously – needs to enjoy an exciting experience in a specific situation and environment. Our approach is to get straight to the point, focusing on sound, listening pleasure and practicality.”