Members of Germany’s Event Management Forum (EMF) have shared their cautious optimism for 2023, despite the series of challenges facing the live business.
A panel at the international trade fair Best of Events (BOE) in Dortmund heard the industry was still dealing with the fallout of the energy crisis, unanswered questions regarding the government’s “culture energy fund” and a “standstill” over the culture pass for 18-year-old’s, plus slow ticket sales and the need for investment or action on sustainability measures.
However, Felix Poulheim of live music association BDKV suggests the sector is over the worst of the crisis.
“After three years in a state of emergency caused by the pandemic, the industry is no longer in the intensive care unit, but is in rehab with legitimate hope of recovery,” says Poulheim.
A coalition of Germany’s event industry associations, including live music bodies BDKV and LiveKomm, the EMF was launched in late 2020, formally recognising months of cooperation during the coronavirus crisis. The organisation’s Ilona Jarabek (EVVC), Stefan Köster (FAMA), Marcus Pohl (isdv), Chris Brosky (LiveKomm) and Linda Residovic (VPLT) also took part in the session.
“ALTHOUGH THE OUTLOOK FOR 2023 IS OPTIMISTIC, THE PROBLEMS IN THE INDUSTRY ARE FAR FROM OVER”
“Although the outlook for 2023 is optimistic, the problems in the industry are far from over,” warns Pohl. “The federal government needs to do more here. This is what the Event Management Forum is committed to in 2023 as well.”
A second panel focused on questions of social sustainability for young professionals, workers and skilled workers.
“As an industry, we have many tasks ahead of us this year,” adds Residovic. “In addition to the current topics related to sustainability, the energy crisis and the effects of Corona, a major focus will be on the further professionalisation of our industry. This is the only way we can remain attractive to new and existing employees, also in view of the current shortage of skilled workers and workers. After all, the people in our industry are our most important resource.
“One challenge in the near future will be to respond to the new wishes and requirements of Generation Z, but on the other hand not to lose sight of long-standing employees, for whom the current ‘New Work’ trend is sometimes too goes fast.
“Taking the different needs of the generations equally into account is the art for the companies and us associations. We are currently working on this in various areas and are providing assistance with various projects on how the generational balancing act can succeed.”
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