Freedom Day ‘bittersweet’ for UK live sector


July 19, 2021

Today (19 July) sees Freedom Day in the UK, so-called due to the relaxation of all legal restrictions imposed on live events that had been imposed due to COVID-19. But within hours of rules being relaxed, vaccine minister Nadhim Zahawi has said that full vaccinations will be required for entry into nightclubs and venues with large crowds from September.

As of today, in England, all live events, such as music concerts and sporting events can resume without any limits on attendance or social distancing requirements and attendees are no longer be legally required to wear a face mask.

But against a backdrop of rising levels of infection across the UK, most nightclub operators have chosen not to enforce any level of certification, or ask patrons to provide proof of a recent test or vaccination.  In response today, officials have said that all attendees will have to be double-jabbed, and a negative test will be insufficient.


The new inbound restrictions come in addition to ongoing concerns about a lack of government-backed cancellation insurance, despite 56% of major summer festivals having already cancelled for a second year running.

“The lifting of restrictions today is bittersweet for the live music sector,” says a spokesperson from LIVE, the industry’s umbrella trade org. “The Government has repeatedly promised it would step in and the UK is now one of just a handful of countries across Europe not to act.”

“The sector has provided every shred of data and evidence Government has requested to support the case for insurance and the Secretary of State has repeatedly and publicly committed to act at Step 4 of the roadmap,” adds Paul Reed, CEO at the Association of Independent Festivals. “There is still no commercial solution and it requires urgent intervention”.

And insurance is not the only obstacle that remains. Earlier this afternoon. Andrew Lloyd Weber’s new production, Cinderella, was postponed indefinitely after cast members were told to self-isolate by the NHS Test and Trace app, having come into contact with a positive case. The show’s cancellation will be worrying news for many festival and event organisers.


“Freedom Day has turned into closure day,” says Lloyd Weber. “The impossible conditions created by the blunt instrument that is the Government’s isolation guidance, mean that we cannot continue. We have been forced into a devastating decision which will affect the lives and livelihoods of hundreds of people and disappoint the thousands who have booked to see the show… My sadness for our cast and crew, our loyal audience and the industry I have been fighting for is impossible to put into words.

Campaign groups from across the sector are calling for a cultural exemption to the isolation requirements through frequent testing, arguing that the 16 August rule change to allow double vaccinated not self-isolated when ‘pinged’ comes too late.

In addition to a Government-backed insurance scheme, associations and companies from across the sector also continue to call for a quarantine exemption, which would allow the arts the same exemption that professional elite sport has obtained. The exemption from sport has enabled football teams from around Europe to travel to the UK to play in the European Championship without quarantining.

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