Austrian live biz upbeat despite new lockdown


November 19, 2021

Goodlive Artists Austria (GAA) co-MD Silvio Huber says the domestic live business has cause for optimism despite the country being plunged back into lockdown.

As Covid cases hit another record high, a nationwide lockdown will come into effect on Monday in a bid to avoid a fifth wave of the virus, with people told to work from home and non-essential shops to close. The measures, announced by chancellor Alexander Schallenberg, will last a maximum of 20 days.

Industry veteran Huber, who anticipated the course of action, describes the tightened restrictions as “like Groundhog Day”.

“It’s a tiring process for sure,” he tells IQ. “We have to move or cancel shows and uncertainty comes back just at the point when people were in the mood for buying tickets and attending shows again.”


Having previously imposed a lockdown on unvaccinated residents, Austria is also set to become the first European country to make Covid vaccinations compulsory (its current 65% vaccination rate is the lowest in Western Europe) – news of which was welcomed by Huber.

“Today’s announcement of the vaccination mandate for all starting on 1 February is great news for our industry,” he says. “I wish we had that in place already but who would have guessed that some people prefer deworming medicine to vaccination? So we may need some gentle ‘pressure’ to get out of this cycle.”

As a result, Huber, who was head of booking for Arcadia Live before switching to Vienna-based GAA earlier this year, believes the signs for the next 12 months are a lot more promising.

“We’re still looking positive into 2022,” he says, adding: “Let’s get through this bloody winter.”

Prior to today’s announcement, Huber was one of a handful of leading promoters to speak to IQ about the impact the latest Covid spike is having on the European live music business.

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