Anolis reveals new brand identity


April 4, 2022

LED and architectural lighting brand Anolis, a Robe business, has launched a new brand identity including refreshed visuals and optimised website ahead of the release of its new Calumma range of products.

This follows the growth and expansion of Anolis’ business over the last two years and its close alignment to and connection with entertainment brand Robe.

The new streamlined and contemporary Anolis look reflects the changing nature of installation lighting and technology, says the company. It underlines "the enhanced commitment to sustainability, creativity and invention which has always been at the heart of Anolis since its launch in 2005".

The brand identity is designed by creative agency KHS and is led by a new logo. The original chameleon is retained as a fine detail in the form of an eye in the upper right-hand corner.The new ident is visible throughout the new product catalogue and is tailored to the creativity of architectural lighting design.

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