ASM Global has announced a £50 million plan to transform Manchester’s AO Arena.
The three-year phased development, which will begin this summer, will dramatically enhance the 21,000-cap venue, expanding its infrastructure while adding innovative guest features. Further details will be released in the coming months.
The 27-year-old arena has a string of sell-out concerts lined up for 2022, including Billie Eilish, Dua Lipa, Diana Ross, Alicia Keys, Swedish House Mafia, Snoop Dogg and George Ezra.
“THE FIRST PHASE WILL ENHANCE AND INCREASE OUR STANDING FLOOR CAPACITY”
“AO Arena is one of the world’s iconic venues and a much-loved part of Manchester’s rich culture and history,” says Chris Bray, EVP Europe at ASM Global. “It has been delivering world class entertainment experiences for over two decades. As we approach our 30th anniversary, this ambitious endeavour will not only reinforce its position as a leading destination for live entertainment but will extend its market leadership for ‘live’ and fan experiences for the next 30 years, and we’re proud to be further investing into the heart of Manchester.
“The first phase will enhance and increase our standing floor capacity to share this historic arena with even more of our guests and we will also be adding new hospitality lounges and investing in delivering an upgraded concourse experience. Our performers will be immersed in an all-new back of house artists campus, unparalleled anywhere.”
Additional major developments will include brand-new arena entrances, specially tailored premium experiences, custom designed lounges, and new premium seating.
“THIS WILL NOT ONLY ELEVATE THE EXPERIENCE FOR GUESTS AND FANS, BUT FOR EVERYONE WHO SETS FOOT IN THE VENUE”
AO Arena’s back of house will also be upgraded with a complete overhaul of the backstage experience, including new artist dressing rooms and production areas, a “world-class” green room with meet and greet facilities, an overhaul of crew catering, and first-class connectivity and technology.
“This is a really exciting time for the AO Arena,” adds recently appointed general manager Jen Mitchell. “Not only are we able to welcome guests back after a challenging two years, with a programme packed full of world-class acts and entertainment; now we can reveal the first phase of ASM Global’s plans for the arena’s redevelopment. This will not only elevate the experience for guests and fans, but for everyone who sets foot in the venue, including artists, production, crew and our staff who work so hard to make the magic happen right here in Manchester.”
AO Arena is set to face competition in the city from Oak View Group’s new east Manchester development Co-op Live, which is scheduled to open in 2023.
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