OVO Arena Wembley is the new name for ASM Global’s 12,500-capacity live entertainment venue, formerly known as SSE Arena since 2014.
In a year when around one million attendees are expected at the London venue, OVO Arena Wembley will continue to develop its sustainability credentials as part of its aim of achieving A Greener Festival’s Greener Arena Certification.
Technology company OVO will fund specific carbon-reduction and environmental initiatives at the venue recommended for the annual accreditation process. The strategies will be backed by the venue operator’s social responsibility platform ASM Global Acts.
OVO Arena Wembley VP and general manager John Drury said ASM Global is looking forward to a “bumper schedule” in 2022, including shows from 50 Cent, Armin Van Buuren, Sigrid, The Cure, KSI and Anne-Marie.
Drury said, “As we look to welcome more fans than ever before, we’re working hard to manage the environmental footprint of our operation – one show at a time. This partnership between OVO Energy and ASM Global means that our brilliant events will be aligned with our shared desire for a carbon-free future.”
OVO head of sponsorship and partnerships Colin Banks said, “It’ll take time, but together, we want to identify meaningful ways through which to make lower-impact live events a headline act in their own right and working with A Greener Festival represents a very positive step on that journey.”
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