The live events industry was preparing for what many hoped would be the “roaring ‘20s” before the pandemic struck, but event organisers now face critical years ahead, not least the 2022 season.
The challenges will be explored on day one of the Event Production Show, 8 March, with leading industry figures being questioned by Access All Areas editor Christopher Barrett.
The Will the ’20s be Roaring? panel will focus on how the outdoor events industry can continue to work collectively to lobby government for support with clear messaging. The session will also explore issues such as sustainability, the supply chain, education/training/staffing, security and how to rebuild consumer confidence.
Following the staging of last year’s postponed race, London Marathon race director Hugh Brasher will draw on his experience of managing the landmark event for the past decade.
Brasher said, “I think that personnel shortages will be one of the biggest issues that our industry faces. Be it staffing, contractors or volunteers. In a time when our events could not happen, it’s not surprising people found other jobs to do and other pastimes to get involved in.”
He added, “We need to promote the benefits of live events collectively and work collaboratively to ensure that the message of joy, of human togetherness, which is so life-affirming and so mentally rewarding is back, is accessible and should be enjoyed.”
Notting Hill Carnival director Mathew Phillip has not seen the renowned West London event go ahead in its usual form for the past couple of years but he has been busy hosting a series of live shows to keep the Carnival brand alive. He will attend the panel five months before the Carnival’s highly anticipated, real-word, return.
Having overseen the Championships as part of the Government’s Event Research Programme in 2021, in her inaugural year as Wimbledon operations director, Michele Dite will no doubt enlighten the audience on the challenges and learnings from her baptism of fire.
Kilimanjaro Live director Steve Tilley will attend the show ahead of Ed Sheeran’s vast 2022 stadium tour, in what promises to be a huge year for live entertainment events.
The panel will take place on day one of the Event Production Show, on 8 March at ExCeL London. Register to attend the show here.
Access All Areas
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